In this course, we will explore the essential elements of a successful marketing plan and why it’s crucial for the growth and sustainability of your business. Jose will walk you through the key reasons why having a marketing plan is vital, the hidden costs of not having one, and how these gaps can negatively impact both your business and the broader community. Additionally, he will cover valuable tax incentives and how to strategically allocate your budget for maximum impact. By the end of this course, you will have actionable steps and practical tools to start improving your marketing efforts, no matter your budget, ensuring your business thrives in a competitive market.
José A. Rivera Marrero is a content creator and marketing strategist with over a decade of experience in B2B marketing, community engagement, and intelligence analysis. As the Community Engagement Coordinator for Smithville, he led initiatives that supported local businesses through strategic marketing, budget allocation, and social media campaigns, boosting community event participation and business visibility.
With a background as a U.S. Army Intelligence Analyst, José developed strong skills in data analysis and strategic planning, improving intelligence sharing between federal and civilian agencies. He also built a successful freelance career as a B2B Content Creator and Photographer with OWL Digital Photography, increasing customer engagement for clients by 46%.
José holds a Bachelor’s in Biology (Premedical Sciences) from the University of Puerto Rico and an Associate in Intelligence Operations Studies from Cochise College. Certified in CompTIA A+ and Security+, he combines marketing expertise with a deep understanding of data security and IT systems to empower small businesses.
